Pushing the boundaries with Video marketing
This year has been called the year of video marketing and Cisco predicts video to consume 79% of internet Traffic by 2020. If you are looking for an effective way to quickly expand your business, and increase your sell, then you should include video promotion to your marketing plan.
Video marketing is an innovative way to connect with people and has become a strong part of strategic marketing communication. Video marketing has quickly become one of the most powerful mediums for sharing your message, 55% of people watch videos online every day.
The key to a successful video marketing campaign is to create videos that your clients will actually enjoy watching.
Quality branded video marketing campaign is an effective way to tell your company, services or products’ story. Professionally branded video can make your clients feel an emotional connection. This sense of familiarity can make you and your brand memorable and desirable.
Videos are the most popular and easy way to promote yourself, your company, services or products. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually appealing video.
Micro-videos (less than ten seconds) are impeccable solutions for sharing on social media sites like Twitter and Instagram. In this format, customers can easily view a message as they scroll through their social media feeds. Brands can quickly send a message that will be seen by a larger audience, especially on Facebook, Vine, Instagram and Twitter where they automatically play as a user scrolls past.
- Review Your Corporate Marketing Strategy
- Define Campaign Objectives
- Develop Campaign Messaging
- Consider Video Production Options
- Ensure Reliable Streaming across The Web, Mobile & Social Channels
- Measure Results