Do it yourself website vs professional web design

Do it yourself website vs professional web design

If you are a small business owner who has finally decided to have a website, you are probably deciding on whether or not to build your own website using the available templates or hire a professional web designer to create a professional website for your business? This is a very important decision that you need to think long and hard about. Think about all of the elements involved and see which option would work out best for you.

See how DIY websites initially cost you less, but end up costing you so much more!

  1. DIY are based on standard templates that have very limited functionality; therefore it means limited customization.
  2. It may seem easy to set up a template at first, but most of the time in the middle of the process it may get more complicated than originally expected and advertised.
  3. DIY websites take a lot of time to build and perfect, more than you think. You could spend this time managing and building your business.
  4. The honest truth, the end result of a DIY website is that it is never a professionally designed website. It will not be as cohesive or put together as it should be and this will end up hurting your business more thank you think.
  5. Website optimization is key for any website and DIY website are never built with search engine optimization in mind. What does this mean? You will not maximize the web traffic coming to your website.

Why Hire a Professional Web Designer?

There are many different important reasons why a professional web designer is valuable for your business. A professional web designer will walk you through all of the steps involved in building a successful, cohesive, well branded web site and teach you able the best practices in design. He/she will explain why certain music on your home page will distract customers from their visitor experience, why animated GIFs will outdate your website, why Google does not play attention to a flash website and most importantly why search engine optimization is critical to driving traffic to your website. A professional web designer will ensure you end up with a custom, functioning, and attractive website that will help your business succeed in a sea of competition.

Difference between branding and marketing

Difference between branding and marketing

Branding is who you are and a decisive strategy. Marketing is calculated planning, and it helps get your message across to your target audience.

Branding is a promise delivered to your customers. Your brand comes first then your marketing. 

While a brand will not openly say “buy me,” it will directly support any sales or marketing strategies you may have in play. Your brand helps encourage a customer to buy your products or services. It is what determines if your customers will develop loyalty or not.

While marketing may contribute to a brand, your brand is bigger than any marketing effort you put forth. The brand is what stays in a customer’s mind and is associated with a particular product, service or company. The marketing strategy may convince a customer on whether or not to purchase a product or service.

The brand is what will determine if the customer chooses to be loyal to that product.  A brand is built upon important elements such as the reliability of a particular brand; its quality standards; consistency and overall image.

Marketing reveals and energizes buyers. Branding makes loyal customers, believers and even enthusiasts, out of those who buy. 

This works the same for all business – every company needs to sell a particular product, service, or image. Depending on the industry each company uses a particular set of tools to sell their brand. How each company sells its product or service differs, but every department in an organization contributes to the overall image of their brand. Every thought, policy, action, ad, and marketing promotion has an effect on its customers – either inspiring or deterring their brand loyalty. All trickling down to the bottom line – sales.

Poorly researched and executed marketing strategies may turn into a money pit, but the opposite is also true. Well-researched and executed marketing plans are an investment that pays for itself through sales and brand loyalty.

What Marketing Delivers

Marketing is an essential part of any brand. It allows you to communicate the promise your customers expect of your brand. Your marketing should help define your audience and should be based on your brand positioning, your brand’s personality, and the tone of voice that your brand has come to use, to both your customers as well as your staff.



What video marketing can do for your business

What video marketing can do for your business

Are you looking for a creative and efficient way to increase your sales and create brand awareness? Video marketing is the answer to your questions. Businesses across all industries are understanding the many advantages and benefits of video marketing. By using this simple marketing tool, you can easily promote your brand, services or products to millions of viewers.

Why is video marketing so hot?

Video marketing allows for the use of sound and sight to emotionally connect with audiences. Consumers are looking for information and fast facts more than ever before. They would rather spend a few minutes watching an informative video than spending 2o minutes reading an article. Video marketing allows for business to communicate key facts of their brand to their audience in little time.

A main benefit of video marketing is that search engines love video content. Videos can be enhanced to rank on top of search engine results pages, allowing for instant publicity to millions of consumers. Aside from websites, videos can also be posted on different websites such as YouTube and Vimeo to get more exposure. Customers watch more video content to get information on products and services.  This is no wonder why 70% of the top 100 searches on the internet are video results!

Advantages of video advertising

  • Video marketing reaches millions of viewers in a short time. Videos can attract audiences and gain millions of views within a short period of time.
  • A lot of money does not have to be spent in order to create marketing videos. There are more options now than ever before on creating impressive videos at a low cost. Video marketing offers the best exposure with the least amount of marketing dollars spent.
  • Video marketing allows for the use of several senses such as sounds, sight and visual appeal to create a connection with its audience. No other form of marketing communication allows this sense of appeal than video advertising.
  • Video marketing helps increases the amount of time a consumer spends on a web page. This is the best way to present a brand, service or product and provide a simple description.
  • Consumers will remember what they saw more opposed to something they read.
  • 79 percent of people who use the internet watch various videos, making it a powerful marketing tool.
  • By using video marketing, you can get a higher ranking on search engine results. Videos are given a higher priority than pictures, text and audio files.
  • Once a marketing video is made, it can last years! Print ads can die out pretty fast but the opposite is true with video advertising. Video marketing gains more exposure with time and can even go viral!